Tracie Barnett's Top 10 Tips for Growing Aligner Cases Without Being Salesy
As a Clinical Treatment Coordinator, one of the questions I'm asked most often is: "How can we increase our aligner conversions without sounding like salespeople?" The answer is simple: stop focusing on selling and start focusing on helping. Patients don't want to be sold to. They want information, reassurance, and guidance so they can make an informed decision about their oral health. Having worked in dentistry for over 30 years and as a Clinical TCO for almost a decade, I've seen first-hand...
