​​​​​Thestory.

 

The Business of Dentistry began with a shared frustration — and a bigger vision.

 

Dr. Dan Shaffer and Dr. Wayne Hirshowitz, co-founders of Active Aligners UK, had long been passionate about shaking up the dental industry from the inside. With backgrounds in clinical dentistry, tech innovation, and business leadership, they saw firsthand how many dentists were left to navigate the complex business world with little support or training.

 

Meanwhile, Dr. James Martin and Luke Hurley, the powerhouse duo behind Dentists Who Invest, were building a fast-growing community of professionals hungry for financial freedom, smarter business thinking, and better work–life balance. Their platform was proving what Dan and Wayne had long believed: the future of dentistry isn’t just clinical — it’s entrepreneurial.

 

When the four finally connected, it was clear they spoke the same language — one of collaboration, innovation, and empowering dentists to thrive beyond the operatory. What started as a conversation quickly became a movement.

 

Together, they founded The Business of Dentistry — a new kind of organisation built to educate, inspire, and connect dental professionals who are ready to grow practices, build brands, and take control of their careers.

 

From in-person summits to digital learning, mentorship to mindset, we’re here to champion a new generation of dental leaders.

​

Because dentistry is a business — and it’s time we treated it like one.

​​

​​​

Themission.​

 

At The Business of Dentistry, our mission is to empower dental professionals at every stage of their journey — from associates and practice owners to industry entrepreneurs — with the education, tools, and support they need to thrive both clinically and commercially.

​

We are redefining the future of dentistry by bridging the gap between traditional clinical training and the real-world business, financial, and leadership skills that drive long-term success. Through immersive learning experiences, cutting-edge digital resources, community events, and strategic partnerships, we help dentists build profitable, sustainable, and fulfilling careers — without burnout, without guesswork, and without going it alone.

We believe dentists deserve more than just survival — they deserve the opportunity to lead, grow, and live well.

 

 

Thevision.

​

To create a global community of empowered dental professionals who are confident not only in their clinical skills but in their ability to lead thriving businesses, make smart financial decisions, embrace innovation, and live with purpose and balance.

We envision a future where every dental professional has access to world-class business education, a powerful peer network, and the resources to shape a practice — and a life — they truly love.

​

 

Ourcore values.

​

🔹 Empowerment – We equip dental professionals with the knowledge and confidence to take ownership of their careers and practices.
🔹 Integrity – We lead with honesty, transparency, and respect for our profession and each other.
🔹 Innovation – We embrace change, challenge outdated models, and drive progress through creative thinking and digital transformation.
🔹 Community – We believe in collaboration over competition, and in the power of shared learning and mutual support.
🔹 Sustainability – We promote long-term thinking — in business, well-being, and impact.
🔹 Excellence – We set high standards, continuously improve, and never settle for mediocrity — clinically or commercially.

​

​

​