Making Time Count: Elton Lau on Focus, Decision-Making, and Designing a Life You Actually Want In this candid and thought-provoking session, Elton Lau tackles one of the biggest challenges facing modern clinicians and business owners: how to use your time with intention. With sharp humour and brutally honest reflections, he breaks down the gap between what we say we value and how we actually live and why most people drift through years without realising where their time is going. Elton explores: The uncomfortable maths of how many “good summers” most of us have left Why attention is the new currency — and how to protect it The true cost of indecision and procrastination How to set priorities that match the life you claim to want The power of systems, focus, and doing fewer things better Both challenging and motivating, this talk acts as a wake-up call for anyone juggling dentistry, business, personal goals, and family life. Elton’s message is simple: you don’t need more time — you need to take ownership of the time you have.

The Three Pillars of Dentistry Exploring Science, Knowledge, and Business in the Heart of London Join Dr James Martin and Dr Dan Shaffer as they wander through London to uncover the three pillars that underpin every successful dentist’s career — science, knowledge, and business. From the intellectual depths of the British Library, to the vibrant energy of Borough Market, and the timeless architecture of St Paul’s Cathedral, this short film reflects on what truly sustains the profession: curiosity, learning, and the courage to think beyond the chair. Filmed on location across the capital, The Three Pillars of Dentistry blends reflection, conversation, and humour — reminding us that dentistry is not just about teeth, but about ideas, people, and progress. 🎬 Featuring: Dr James Martin (Dentists Who Invest) Dr Dan Shaffer (Business of Dentistry) 📍 Filmed in London: British Library • Borough Market • St Paul’s Cathedral 💡 A Business of Dentistry production #ThreePillarsOfDentistry #BusinessOfDentistry #DentistsWhoInvest #LondonDentists #DentalBusiness

Dr Barry Oulton’s Blueprint for Influence and Trust Dr Barry Oulton delivers a lively and insightful session on the real drivers behind patient decisions — fear, trust, communication, and emotional connection. Through humour, storytelling, and practical behavioural psychology, Barry explains how dentists can transform outcomes simply by understanding how people think, feel, and respond in the chair. This talk explores: Why patients say “I need to think about it” — and what they’re really telling you The emotional triggers that shape acceptance, trust, and long-term loyalty How to reduce fear, speak with confidence, and guide patients through uncertainty The neuroscience behind communication, influence, and relationship-building Practical techniques for improving rapport, case uptake, and patient experience Packed with memorable examples and instantly usable tools, this session is perfect for clinicians who want to communicate with more clarity, reduce patient anxiety, and improve their ability to influence ethically and effectively.

Join Dr Dan Shaffer at the Amazon Ads conference at Nobu in London. Explore marketing and advertising principles as they might be applied to modern Dental practice.

In this deeply honest and insightful session, Dr Wayne Hirschowitz BDS (Rand) D. For. Odont (Stell) PGCert Implant Dentistry, shares reflections from more than 25 years in dentistry. Dr Hirschowitz explores the real emotional and cognitive pressures clinicians face, from the everyday challenges of decision making to the weight of patient expectations, diagnostic uncertainty and personal wellbeing. Drawing on his own journey in practice ownership, multidisciplinary care and mentorship, he offers a rare blend of vulnerability, humour and clinical clarity. The session includes several case walk-throughs that illustrate how mindset directly influences diagnostic reasoning, treatment planning and communication. Dr Hirschowitz explains how the fight or flight response can disrupt clinical judgment, and he demonstrates practical ways to remain calm, structured and analytical at the chairside. These cases cover peri-apical pathology, differential diagnosis, endodontic considerations, symptom interpretation and managing ambiguity. Alongside these clinical insights, Dr Hirschowitz emphasises the broader human side of dentistry: teamwork, personal resilience, supportive environments and the importance of speaking openly about mental health. The session offers reassurance and practical takeaways for dentists at every career stage. What you will learn: • How stress and pressure influence clinical decision making • Techniques to strengthen diagnostic confidence • Real case studies demonstrating structured clinical reasoning • Understanding peri-apical pathology and symptom patterns • Recognising and managing the fight or flight response • The psychological realities of modern practice life • How self-awareness and a growth mindset improve patient outcomes • Why open conversations about mental health matter in dentistry This session is relevant to all dentists, associates, practice owners and team members who want to practise with greater clarity, confidence and compassion.

I Hate Dentists A humourous insight into life behind the mask. Ever wondered what dentists really think? Join Dr James Martin and Dr Dan Shaffer in the heart of London for a candid, laugh-out-loud look at the realities of modern dentistry — from the daily patient interactions that test our patience to the financial balancing act that keeps the drills turning. This tongue-in-cheek short film explores what it feels like to be a dentist today — the pride, the pressure, the people — all with a healthy dose of self-deprecating British humour. Filmed on location across London, I Hate Dentists turns the familiar phrase on its head, proving that even dentists sometimes hate the dentist’s chair… especially when it’s their own. 🎬 Featuring: Dr James Martin (Dentists Who Invest) Dr Dan Shaffer (Business of Dentistry) 💡 A Business of Dentistry production #IHateDentists #BusinessOfDentistry #DentistsWhoInvest #LondonDentists

Isn’t Dentistry Brilliant? A celebration of the craft, care, and creativity that make modern dentistry extraordinary. From restoring smiles to transforming lives, this short film captures the passion behind the profession — and why so many choose to dedicate their lives to it. Whether you’re a dental professional, student, or someone who simply appreciates the power of a confident smile, this is your reminder: dentistry really is brilliant. 🎥 Presented by The Business of Dentistry 🌐 Learn more at www.bizdentistry.com #Dentistry #BrilliantSmiles #DentalProfession #SmileDesign