Privacy Policy for The Business of Dentistry App
Last updated: [30 April 2026]
This Privacy Policy explains how Bizdent Ltd, trading as The Business of Dentistry, collects and uses personal data when you use The Business of Dentistry app for Beyond The Chair 2026.
The app is designed to help attendees access event information, view the agenda, explore speakers and workshops, use event networking features, receive event updates, and take part in selected app features before and during the event.
We respect the privacy of our attendees and app users. We only use personal data where we have a lawful reason to do so, and we aim to be clear about what information is collected, how it is used, who it may be shared with, and how long it is kept.
For the purposes of UK data protection law, Bizdent Ltd is the data controller for personal data collected and used in connection with the event app.
The app is powered by Eventify, which provides the event app platform. Eventify acts as a data processor for attendee event data processed through the app.
1. Who We Are
Organisation: Bizdent Ltd, trading as The Business of Dentistry
Company number: 16680566
Registered address: 207 Regent Street, London, England, W1B 3HH
Event: Beyond The Chair 2026
Event date: 9 May 2026
Privacy contact email: admin@bizdentistry.com
Website: https://www.bizdentistry.com
2. Personal Data We Collect
We may collect and use the following types of personal data, depending on how you use the app and which features are enabled:
• name
• email address
• job title, role, company or organisation
• event registration or ticket information
• app login and profile information
• profile photo or other profile details you choose to add
• session, workshop or agenda preferences
• saved sessions, bookmarked content or other in-app preferences
• attendee networking activity, where networking features are enabled
• meeting requests, accepted meetings and meeting-related activity
• attendee profile views, attendee searches and bookmarked attendees
• attendee-to-attendee QR scans, where this feature is used
• public social feed activity, such as posts, reactions, comments and media, where these features are enabled
• support chat messages, where you contact us through the app support chat feature
• private attendee-to-attendee chat activity or engagement information, where this is available to us through Eventify analytics
• feedback, survey responses, poll responses or questions submitted through the app
• technical information such as device type, app usage data, log data and basic analytics
• dietary, accessibility or other event support requirements, where you choose to provide them
We may receive analytics and engagement information through the Eventify admin panel. This may include information about app logins, check-ins, session engagement, sponsor or exhibitor engagement, networking activity, searches, meetings, social activity, QR scans and other app interactions.
We do not routinely access the content of private attendee-to-attendee chat messages. Private attendee-to-attendee chat is different from public app activity, social feed activity and support chat.
We only collect personal data that is needed for the event, the app, attendee support, event communications, security, reporting, analytics, or features you choose to use.
3. Where We Get Your Data From
We may collect personal data:
• directly from you when you register, log in, complete your profile or use the app
• from our event registration or ticketing systems
• from Eventify, where the data relates to your use of the app
• from event staff or support communications if you contact us about the event or app
4. How We Use Your Data And Our Lawful Bases
Where we rely on legitimate interests, our interests include running the event, supporting attendees, improving the event experience, managing app features, protecting the app, understanding how attendees use the event platform, and providing relevant professional event communications.
You have the right to object to processing based on legitimate interests.
5. Special Category Data
Some information, such as accessibility needs, health-related support requirements or dietary requirements, may be treated as special category data under UK data protection law.
We only collect this type of information where it is needed to support your attendance at the event, and where you choose to provide it.
Where required, we rely on your explicit consent to process this information. You can withdraw your consent by contacting us, although this may affect our ability to provide the relevant support.
We do not share dietary, accessibility or health-related support information with sponsors or exhibitors for marketing purposes.
6. App Profiles, Networking, Meetings And Chat
If networking, attendee profile, messaging, meeting or chat features are enabled, you may be able to choose what information appears in your profile and how you interact with other attendees.
Depending on the app settings, your name, role, organisation, profile photo or other information you choose to provide may be visible to other attendees.
If you use public or social features, such as posts, comments, reactions, polls, Q&A or media uploads, that activity may be visible to other attendees, event administrators and platform providers.
If you use attendee networking or meeting features, we may be able to see related engagement information through the Eventify admin panel. This may include meeting requests, accepted meetings, profile views, attendee searches, bookmarked attendees, QR scans and overall networking activity.
If you use the support chat feature, messages you send to the support team may be accessed by authorised event administrators and platform providers where needed to respond to your request.
Private attendee-to-attendee chat messages are treated differently from public social activity and support chat. We do not routinely access the content of private attendee-to-attendee chat messages.
You should not add personal information to your profile, public posts, support chat or private messages that you do not want the relevant recipients or authorised administrators to see.
7. Sponsors And Exhibitors
We do not sell attendee personal data.
We may share limited professional contact details with approved sponsors and partners where this is permitted by law and relevant to professional dental education, event networking, business-to-business communications, or related opportunities.
This may include:
• name
• professional email address
• job title or role
• organisation name
• mobile telephone number, where provided
We rely on legitimate interests for this type of professional event-related sharing, unless consent is required.
You have the right to object to this sharing at any time by contacting:
If you object, we will stop sharing your details with sponsors and partners for this purpose, unless we have another lawful reason to continue processing.
We do not share private chat messages, support chat messages, dietary information, accessibility information, health-related information, or special category data with sponsors or exhibitors for marketing purposes.
If you interact directly with a sponsor or exhibitor through the app, scan or exchange details through an app feature, request follow-up, or choose to share your details with them, they may receive the information you choose to provide.
8. Event Communications And Marketing
We may send important event-related updates, such as agenda changes, venue information, app updates or essential attendee notices.
We may also send marketing about future Business of Dentistry events or related services where permitted by law.
You can unsubscribe or opt out of marketing communications at any time.
Opting out of marketing does not stop essential event service messages related to your attendance or use of the app.
9. Push Notifications
The app may send push notifications about event updates, schedule changes, reminders or other app-related information.
You can manage push notification permissions through your device settings.
10. Who We Share Data With
We may share personal data with:
• Eventify, as the app platform provider
• event registration, ticketing, email or CRM providers
• trusted suppliers who help us run the event or app
• authorised event staff or administrators who need access to manage the event
• sponsors or exhibitors, where permitted by law or where you choose to share your details
• professional advisers, insurers or legal/regulatory bodies where necessary
• public authorities or regulators where required by law
We do not allow service providers to use attendee personal data for purposes that are outside the services they provide to us.
11. International Transfers
Personal data may be processed or stored in the UK, the European Economic Area, or other locations where our service providers operate.
Eventify states that its servers are hosted in the Netherlands.
Where personal data is transferred outside the UK or to a country not covered by appropriate adequacy arrangements, we will use appropriate safeguards where required by law.
12. How Long We Keep Your Data
The Business of Dentistry app is intended for use before and during Beyond The Chair 2026, which takes place on 9 May 2026.
We use short retention periods for app data because the app is only needed for the event.
Eventify’s terms state that customer data will be securely deleted from the system within 30 days after the licence end date, or sooner if requested.
Our app-related retention periods are as follows:
Where we no longer need personal data, we will delete it, anonymise it, or securely retain it only where we have a lawful reason to do so.
Anonymised information that no longer identifies an individual may be kept for longer for reporting, planning and event improvement purposes.
13. Your Rights
Under UK data protection law, you may have the right to:
• access the personal data we hold about you
• ask us to correct inaccurate or incomplete data
• ask us to delete your data
• ask us to restrict how we use your data
• object to processing based on legitimate interests
• object to direct marketing
• request data portability in certain circumstances
• withdraw consent where we rely on consent
To exercise your rights, contact us at:
We may need to verify your identity before responding to a request.
14. Your Right To Object
You have the right to object to your personal data being used for direct marketing at any time.
You also have the right to object where we rely on legitimate interests, including for certain professional event-related communications or sponsor/partner sharing.
To object, contact:
You can also use the unsubscribe link included in marketing communications.
15. Complaints
Please contact us first if you have a concern about how we use your personal data.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Phone: 0303 123 1113
Website: ico.org.uk
16. Security
We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
Access to app data is limited to people who need it for event, support, administration, security or legal purposes.
No app, website or digital service is completely risk-free, so you should take care when choosing what information to share through the app.
17. Children
The app is intended for event attendees and dental industry professionals. It is not intended for children.
18. Changes To This Policy
We may update this Privacy Policy from time to time. The latest version will be published on this page with the updated date.