Learn the Business
of Dentistry
Not Just the Clinical Side
Learn how to invest safely and confidently, just like other financially literate UK dentists, while gaining verifiable CPD along the way. This is about becoming the kind of clinician who does not just work hard in the practice but also is investing smartly and creating extra stream of streams of income to reduce their dependency on clinical dentistry.
Learn the Business
of Dentistry
Not Just the Clinical Side
Learn how to invest safely and confidently, just like other financially literate UK dentists, while gaining verifiable CPD along the way. This is about becoming the kind of clinician who does not just work hard in the practice but also is investing smartly and creating extra stream of streams of income to reduce their dependency on clinical dentistry.
Our Team
Business of Dentistry is led by clinicians and educators who understand the realities of modern dentistry.
We have built practices, faced the same challenges and learned what works over time. This platform brings that experience together so you can learn from it directly.
The aim is simple. Share knowledge that helps you move forward with clarity and confidence.
Dr Dan Shaffer
Dr. Dan Shaffer is a dual-qualified dentist and dental technician with a passion for education, digital transformation, and creative leadership. He is Cofounder and clinical director of Active Aligners UK and the Assistant Dean of City of London Dental school
Educator, Entrepreneur & Co-Founder, The Business of Dentistry
Dr James Martin
Founder, Dentists Who Invest
Dr. James Martin is a dentist-turned-financial educator, dedicated to helping dental professionals build wealth and achieve financial freedom. Through his platform, Dentists Who Invest, he has created a global community that brings together finance, mindset, and professional development to empower dentists beyond the clinic.
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What To Expect
When You Join
Business of Dentistry
From the moment you become a member, you unlock a comprehensive library of business-focused learning created specifically for UK dentists.
Every benefit inside Business of Dentistry is designed to:
✔ Strengthen your financial foundations
✔ Support sustainable business growth
✔ Put more money directly back into your pocket
Every topic is taught in a way that’s easy to apply immediately in your own practice.
Never Worry About CPD Again
Every video lesson includes Verifiable CPD, so you’re not just improving your business skills; you’re completing your professional development at the same time.
Learn something new.
Earn CPD automatically.
No more scrambling to hit your learning targets.
Meet Our Faculty Members
Meet Our Faculty Members
A Complete Business Learning Platform
Built for Dentists
We collaborated with respected dentists and practice owners who have spent years building profitable, resilient dental businesses.
That is how Business of Dentistry was created. It is a dedicated learning ecosystem for UK dentists who want clarity, control and confidence in the business side of their career.
Inside, you will learn:
✔ How dental finances really work
✔ How to increase day-to-day income
✔ How to grow a smarter practice
✔ How to market without wasted spend
✔ How to make better business decisions
Everything is laid out clearly, step by step, so you can save time, avoid costly mistakes and build a stronger, more sustainable dental business.
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Even More Value
Awaits You Inside
The Business of Dentistry is more than a learning platform, it’s a complete support system for modern dental professionals.
We’ve partnered with some of the leading UK dental service providers to help you reduce the highest ongoing costs you face in practice.
As a member, you don’t just gain knowledge, you unlock exclusive savings opportunities across the services you already use every day.
Business strategy & practice growth
Financial management & profit optimisation
Marketing that actually attracts patients
Leadership & team performance
So you can just focus on what truly matters your patients, your practice, and your future.
Claim Your vCPD & Start Learning Today
Choose Your Pricing Plan
Flexible options designed for ambitious dentists who want clarity, confidence and career growth.
Monthly Full Access Membership
£19.99 per month
Perfect if you want to get started today with no long-term commitment.
What’s included:
✔ Unlimited access to the entire learning platform
✔ Verifiable CPD certificates for every completed course
✔ Full access to business, finance, marketing & leadership modules
✔ New content released regularly so your learning never stops
✔ Learn anytime, anywhere on desktop, tablet or mobile
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Ideal for: Dentists who want immediate access to high-impact business education without upfront commitment.
Annual Full Access Membership (Best Value)
£199 per year — Save 20%
Designed for dentists who are serious about transforming their practice and career.
Everything in the monthly plan, plus:
✔ Save 20% compared to monthly billing
✔ One convenient annual payment and no interruptions
✔ Lock in your access to all future updates for 12 months
✔ The most cost-effective way to build long-term business confidence
Ideal for: Dentists ready to fully commit to mastering the business of dentistry and accelerating their success.
“It was genuinely great. The content was clear, practical and easy to follow. Please keep doing what you are doing, it is making a real difference.”
Simon Lee
Grow Your Vision
Most dentists have a sense that there could be more.
More clarity around money.
More confidence in business decisions.
More control over time, income and direction.
The Business of Dentistry exists to help you turn that vague idea into something tangible.
This is a space to step back from the day-to-day, learn the skills dental school never taught, and start building a career and a practice that supports the life you actually want.
No pressure. No hype.
Just clear thinking, practical learning, and a community of dentists who are intentionally choosing what comes next.