7 Marketing Power Moves to Grow Your Dental Practice (and Attract High-Value Patients)

By Myran Billen, Founder, Clix Dental

Let me guess — you're delivering top-tier dentistry, your patients love you, but your books aren’t exactly overflowing with new, high-value patients. Sound familiar?

You’re not alone.

I speak to dentists every day who are brilliant clinicians but struggle with one thing: getting the right patients through the door.

That’s where we come in. At Clix Dental, we help practices like yours scale fast by using real-world marketing strategies that work — not guesswork, not gimmicks.

Here are 7 marketing moves we’ve used to turn underbooked practices into full-blown success stories.

1. 🎯 Don’t Just “Do” Dental Marketing — Build a Brand

Branding isn’t just a logo. It’s how people feel when they land on your website or walk into your practice.

✅ Show your face

✅ Share your story

✅ Make your patients the heroes

Patients don’t buy dentistry — they buy confidence, trust, and transformation. So market that.

2. 📸 Use High-Quality Visuals That Actually Sell

No more stock images. Get real.

People want to see:

• Your team

• Your space

• Real patient results

At Clix, we film next-level content that showcases the personality of your practice while building trust before a patient even steps inside.

3. 💰 Run Ads That Don’t Burn Your Budget

Facebook and Google Ads can flood your diary if done right.

But here's the problem: most campaigns are set up with zero strategy.

We craft targeted ad funnels that turn strangers into enquiries and enquiries into booked treatments — particularly for big-ticket services like Invisalign, implants, and smile makeovers.

Clix tip: Stop boosting posts. Start running real ads with a real conversion plan.

4. ⭐ Dominate Your Google Business Profile

This one’s easy and free — and dentists still miss it!

• Update your hours

• Add your photos (not your builder’s)

• Get consistent 5-star reviews from happy patients

• Post updates weekly

It’s the first thing patients see when they Google “dentist near me” — don’t let it be a ghost town.

5. 🦷 Host Conversion-Focused Open Days

Open days are like rocket fuel for patient acquisition — if you do them right.

We’ve helped clients run Invisalign and implant open days that generate 5 figures in treatment revenue from a single event.

How?

• Smart ads

• Strong follow-up

• Structured consultation flow

Want results? Treat your open day like a campaign, not a calendar filler.

6. 🎥 Educate to Elevate

Your patients are on Instagram and YouTube asking:“Is Invisalign painful?” “Are veneers safe?” “How much do implants cost?”

Answer their questions before they ask.

Create quick, punchy videos that:

• Build authority

• Answer objections

• Drive bookings

Don't worry if you're not a natural on camera — authenticity wins every time.

7. 💬 Build a Referral Machine

Happy patients are your best marketers — but they need a nudge.

Set up a simple referral program:

• A thank-you gift

• Discount on whitening

• Entry into a prize draw

Make it feel personal, not corporate. Word-of-mouth is still king — just modernise how you spark it.

🔥 Final Thoughts: You’re Not Just a Dentist — You’re a Business

I get it — you didn’t go to dental school to learn marketing. But here’s the truth:

Your success isn’t just about how well you drill — it’s about how well you tell your story.

That’s what we do at Clix Dental — help dentists build practices that are profitable, sustainable, and full of patients you actually want to treat.

📞 Book a free discovery call with us and let’s chat about how we can help you grow.

👉 Visit Clix Dental — and let’s start building your future today.

Myran Billen is the co- founder of Clix Dental, a UK-based dental marketing agency that helps ambitious dentists grow their practices with smart, strategic campaigns that actually convert.